Creator’s Corner
Case Study
Awards:
Graphis NEW TALENT, Gold, Advertising Division
ADDY RAF New York, Silver, Out of Home
Golden Award of Montreux Finalist Award, Talent Award: Digital/Social Subcategory
One Show Young Ones Brief Competition, Shortlist Award, Best Buy: Integrated Campaign
One Show Young Ones Brief Competition, Shortlist Award, Best Buy: Experiential & Immersive
Brand: Best Buy
Problem: 57% of Gen Z want to be creators. But, without having any experience, aspiring creators don’t know where to start.
Solution: Best Buy will teach Gen Z how to create content in its stores. Partnering with the internet’s most popular creators, we built their setups using our products so that aspiring creators now have a place to create.
Execution: We brought Kai Cenat’s, Alex Cooper’s, and Zach King’s setups to stores nationwide. We had them give masterclasses on creating. Then, we let people create on the setups. The best content posted using #CreatorsCorner will be featured on Best Buy’s social media.
