My name is Kathleen Barrett, and I am currently pursuing a dual-degree program at Syracuse University in the S.I. Newhouse School of Public Communications and the Martin J. Whitman School of Management. As an advertising creative, I focus on copywriting in my portfolio classes, while also being a data-driven analyst, turning data into business decisions in my analytics courses. I also have a deep curiosity for behavior and mental processes, which I am exploring through my psychology minor.
These unique experiences have shaped me into a storyteller who understands both people and data. Whether it’s through a compelling ad campaign, a meaningful community connection, or a data-backed insight, I aim to bring both heart and clarity to everything I do. My experiences at Syracuse have shaped me into a versatile thinker and a driven creator, ready to take on whatever project is thrown at me next.